website Strategy & Design

Your website will be the first impression potential clients get; they know if they want to hire you before they read a single word.

Getting your site together is a little overwhelming, I totally get it. However, after a full two decades in this field, I’ve helped health coaches succeed by...

  • Keeping the focus on your needs and desires. You have enough people in the world trying to tell you what to do. I will always advise you which package I believe would be in your best interest, but it's really up to you in the end!
  • Providing honest feedback. Some health coaches need brand new sites, and some just need an upgrade on their themes or plugins. Either way, you can rest assured you’ll receive accurate and helpful advice on what works and what hasn’t in my experience.
  • Offering plenty of assistance. The worst thing a web designer could do is set up a fantastic website…that their client doesn't know how to use. I'll walk you through the basics and make sure you can operate the backend on your own before handing over the reins.

You need a professional who can partner up with you and take a realistic look at what your expectations are and apply them to your new website. You want health coaches everywhere to stop at your page and wonder how they can get to where you are.

It is time for you to stop looking for inspiration in others, they should be looking for you!

The Web Design Process - What To Expect

How passionate are you about being a health coach? You know you’re the right person for the job, so let that speak through your site. Allow it to peak their emotions, and make them feel like they’ve finally found the solution. After all, that’s what your clients are looking for.

A solution to their stress, their poor physical health, and their overall well-being. You are the key to unlocking that door, you are the shepherd who can lead them to greener pastures. Is this the message that your current website is sending? If not, what does it say about you?

Your clients want someone who understands what they’ve been going through, someone they can relate to, someone who just gets it.

This is why I work closely with you at every step to be sure you've got the best website possible, and the most useful tools at your disposal so that your competition doesn't stand a chance!

Depending on your specific goals and needs, I can help you with some or all of the following:


If you currently have a website, I can perform a complete SEO, design, and performance audit to help you determine exactly where improvements are needed. Maybe you need to move to a better hosting provider or make other speed improvements; or perhaps you need to update your keywords or even a complete design overhaul. After the audit I'll present you a no-nonsense solution and a complete plan for getting you there.

Website Strategy

Failing to plan is planning to fail. Before I can create your beautiful website, we need to have a strategy and a plan. Through a combination of phone calls and workbooks that you'll fill out, I'll work closely with you to understand your goals and objectives, as well as exactly who your target audience and ideal clients are. Then I'll craft a plan to build your website that delivers your unique brand and messaging.


If you don't already have your brand elements in place, I can work with you to define your brand personality, discover your personal story, and craft your ideal client profile. We'll also create your brand board and choose your colors, fonts, and images/concepts. And if you don't have a logo, I can create a simple, text-only logo for you.


At this stage in the process, I'll take your brand elements (whether I helped you put them together or if you already had them created by someone else), and put them all together in a beautiful, clean website that meets your goals and objectives that were defined in the website strategy sessions. You'll be able to give feedback and suggest up to three rounds of revisions until you are completely happy with your site.


If you're not up to task for writing your own website copy, I can help! I'll write your Home, About, and Work With Me page copy at a discounted rate if I'm also designing your website. Since I will already know a lot about you and the problems you solve for your ideal clients by going through the website strategy exercises, you won't be starting all over again with someone new. And that will save you both time and money.

get a custom quote

Schedule your FREE 30-minute consultation with me to discuss your website needs.